City of Hope Planned Giving • 2018 Ad Survey

800-232-3314

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Which one would you choose?

Step 1 of 8

12%

Your opinions are extremely important to us. Please take a few moments to look at each of these advertisements and answer four short questions about each one. Thank you!
Part I: Your Preferences
Ad 1 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.”
Strongly
disagree Strongly
agree
[Ad 1] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
- 1
- 2
- 3
- 4
- 5
[Ad 1] Q2) Is the content easy to understand?
Is the content easy to understand?
- 1
- 2
- 3
- 4
- 5
[Ad 1] Q3) Does this ad prompt you to want to want to learn more about this way of giving?
Does this ad prompt you to want to want to learn more about this way of giving?
- 1
- 2
- 3
- 4
- 5
[Ad 1] Q4) Is the ad relevant to you?
Is the ad relevant to you?
- 1
- 2
- 3
- 4
- 5

Ad 2 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.”
Strongly
disagree Strongly
agree
[Ad 2] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
- 1
- 2
- 3
- 4
- 5
[Ad 2] Q2) Is the content easy to understand?
Is the content easy to understand?
- 1
- 2
- 3
- 4
- 5
[Ad 2] Q3) Does this ad prompt you to want to want to learn more about this way of giving?
Does this ad prompt you to want to want to learn more about this way of giving?
- 1
- 2
- 3
- 4
- 5
[Ad 2] Q4) Is the ad relevant to you?
Is the ad relevant to you?
- 1
- 2
- 3
- 4
- 5

Ad 3 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.”
Strongly
disagree Strongly
agree
[Ad 3] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
- 1
- 2
- 3
- 4
- 5
[Ad 3] Q2) Is the content easy to understand?
Is the content easy to understand?
- 1
- 2
- 3
- 4
- 5
[Ad 3] Q3) Does this ad prompt you to want to want to learn more about this way of giving?
Does this ad prompt you to want to want to learn more about this way of giving?
- 1
- 2
- 3
- 4
- 5
[Ad 3] Q4) Is the ad relevant to you?
Is the ad relevant to you?
- 1
- 2
- 3
- 4
- 5

Ad 4 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.”
Strongly
disagree Strongly
agree
[Ad 4] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
- 1
- 2
- 3
- 4
- 5
[Ad 4] Q2) Is the content easy to understand?
Is the content easy to understand?
- 1
- 2
- 3
- 4
- 5
[Ad 4] Q3) Does this ad prompt you to want to want to learn more about this way of giving?
Does this ad prompt you to want to want to learn more about this way of giving?
- 1
- 2
- 3
- 4
- 5
[Ad 4] Q4) Is the ad relevant to you?
Is the ad relevant to you?
- 1
- 2
- 3
- 4
- 5

Please rank the ads in order of which you like most.
[Ad 1 - Turns out you don't have to be a doctor to cure cancer]
- First Choice
- Second Choice
- Third Choice
- Last Choice
[Ad 2 - If you're looking for the best hope for curing cancer, look in the mirror]
- First Choice
- Second Choice
- Third Choice
- Last Choice
[Ad 3 - Getting well takes more than good medicine]
- First Choice
- Second Choice
- Third Choice
- Last Choice
[Ad 4 - Your legacy for generations to come: All you have to do is will it]
- First Choice
- Second Choice
- Third Choice
- Last Choice

Part II: About You
Please share with us your birth date:
Month
Day
Year
What is your relationship status?
- Married/Domestic Partner
- Widow/Widower
- Divorced
- Single
How many children do you have?
- None
- 1 — 2
- 3+
How many grandchildren do you have?
- None
- 1 — 2
- 3+
Please tell us the highest level of education you have completed:
- High school graduate or equivalent
- Some college
- Associate's degree
- Bachelor's degree
- Advanced degree
When did curing cancer, diabetes and other serious illnesses become important in your life?
- Within the last year
- Within the last 5 years
- Within the last 10 years
- Most of my life
- All of my life

Part III: Your Philanthropy
Many people like to leave a gift to charity in their will or trust to support causes that have been important in their lives. Have you left or would you consider leaving a gift to City of Hope?
- I have left a gift to City of Hope in my will or trust or by beneficiary designation.
- I intend to leave a gift in my will to City of Hope.
- I am considering leaving a gift in my will to City of Hope.
- I do not think I will leave a gift in my will to City of Hope.
We have created a library of complimentary planning publications. Please indicate which information you wish to receive.
- Coping with Cancer has tips for coping with the physical and emotional challenges of cancer.
- Getting Organized includes worksheets, checklists, tips and recommendations that walk you through the planning process.
- Fundamentals of Wills and Trusts provides tips on choosing your estate planning advisor and your executor.
How would you like to receive this information?
- By email
- By mail and by email

Part IV: Submit Your Responses
First Name*
Last Name*
Address
Address*
Address 2
City
City*
State
State*
Zip*
Phone
Email*
Email
This field is for validation purposes and should be left unchanged.

The content found on this site is general in nature and intended to be used for informational purposes only. It should not be relied upon as legal, tax, accounting or other professional advice. To determine how a gift or estate planning decision might affect your particular circumstances, it is expressly recommended that you consult an attorney, financial advisor or other qualified professional.

CONNECT WITH US

800-232-3314

City of Hope is located at 1500 East Duarte Road, Duarte, CA 91010.
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City of Hope is a 501(c)(3) tax-exempt organization (EIN: 95-3435919), and your donation is tax-deductible within the guidelines of U.S. law.

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Step 1 of 8

Part I: Your Preferences

Please rank the ads in order of which you like most.

Part II: About You

Part III: Your Philanthropy

Part IV: Submit Your Responses