Which one would you choose? Step 1 of 8 12% Your opinions are extremely important to us. Please take a few moments to look at each of these advertisements and answer four short questions about each one. Thank you! Part I: Your Preferences Ad 1 of 4 On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.” Stronglydisagree Stronglyagree [Ad 1] Q1) If you saw this ad, would you stop to read it?If you saw this ad, would you stop to read it?12345[Ad 1] Q2) Is the content easy to understand?Is the content easy to understand?12345[Ad 1] Q3) Does this ad prompt you to want to want to learn more about this way of giving?Does this ad prompt you to want to want to learn more about this way of giving?12345[Ad 1] Q4) Is the ad relevant to you?Is the ad relevant to you?12345 Ad 2 of 4 On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.” Stronglydisagree Stronglyagree [Ad 2] Q1) If you saw this ad, would you stop to read it?If you saw this ad, would you stop to read it?12345[Ad 2] Q2) Is the content easy to understand?Is the content easy to understand?12345[Ad 2] Q3) Does this ad prompt you to want to want to learn more about this way of giving?Does this ad prompt you to want to want to learn more about this way of giving?12345[Ad 2] Q4) Is the ad relevant to you?Is the ad relevant to you?12345 Ad 3 of 4 On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.” Stronglydisagree Stronglyagree [Ad 3] Q1) If you saw this ad, would you stop to read it?If you saw this ad, would you stop to read it?12345[Ad 3] Q2) Is the content easy to understand?Is the content easy to understand?12345[Ad 3] Q3) Does this ad prompt you to want to want to learn more about this way of giving?Does this ad prompt you to want to want to learn more about this way of giving?12345[Ad 3] Q4) Is the ad relevant to you?Is the ad relevant to you?12345 Ad 4 of 4 On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “strongly disagree” and “5” being “strongly agree.” Stronglydisagree Stronglyagree [Ad 4] Q1) If you saw this ad, would you stop to read it?If you saw this ad, would you stop to read it?12345[Ad 4] Q2) Is the content easy to understand?Is the content easy to understand?12345[Ad 4] Q3) Does this ad prompt you to want to want to learn more about this way of giving?Does this ad prompt you to want to want to learn more about this way of giving?12345[Ad 4] Q4) Is the ad relevant to you?Is the ad relevant to you?12345 Please rank the ads in order of which you like most.[Ad 1 - Turns out you don't have to be a doctor to cure cancer]First ChoiceSecond ChoiceThird ChoiceLast Choice[Ad 2 - If you're looking for the best hope for curing cancer, look in the mirror]First ChoiceSecond ChoiceThird ChoiceLast Choice[Ad 3 - Getting well takes more than good medicine]First ChoiceSecond ChoiceThird ChoiceLast Choice[Ad 4 - Your legacy for generations to come: All you have to do is will it]First ChoiceSecond ChoiceThird ChoiceLast Choice Part II: About You Please share with us your birth date: MM DD YYYY What is your relationship status?Married/Domestic PartnerWidow/WidowerDivorcedSingleHow many children do you have?None1 — 23+How many grandchildren do you have?None1 — 23+Please tell us the highest level of education you have completed:High school graduate or equivalentSome collegeAssociate's degreeBachelor's degreeAdvanced degreeWhen did curing cancer, diabetes and other serious illnesses become important in your life?Within the last yearWithin the last 5 yearsWithin the last 10 yearsMost of my lifeAll of my life Part III: Your Philanthropy Many people like to leave a gift to charity in their will or trust to support causes that have been important in their lives. Have you left or would you consider leaving a gift to City of Hope?I have left a gift to City of Hope in my will or trust or by beneficiary designation.I intend to leave a gift in my will to City of Hope.I am considering leaving a gift in my will to City of Hope.I do not think I will leave a gift in my will to City of Hope.We have created a library of complimentary planning publications. Please indicate which information you wish to receive. Coping with Cancer has tips for coping with the physical and emotional challenges of cancer. Getting Organized includes worksheets, checklists, tips and recommendations that walk you through the planning process. Fundamentals of Wills and Trusts provides tips on choosing your estate planning advisor and your executor. How would you like to receive this information?By emailBy mail and by email Part IV: Submit Your Responses First Name*Last Name*AddressAddress*Address 2CityCity*StateALAKARAZCACOCTDEFLGAHIIDILINIAKSKYLAMEMDMAMIMNMSMOMTNENHNVNJNMNYNCNDOHOKORPARISCSDTNTXUTVTVADCWAWVWIWYState*ALAKARAZCACOCTDEFLGAHIIDILINIAKSKYLAMEMDMAMIMNMSMOMTNENHNVNJNMNYNCNDOHOKORPARISCSDTNTXUTVTVADCWAWVWIWYZip*PhoneEmail* CommentsThis field is for validation purposes and should be left unchanged. This iframe contains the logic required to handle Ajax powered Gravity Forms.