City of Hope Planned Giving • 2019 Ad Survey

800-232-3314

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Which One Would You Choose?

Step 1 of 8

12%

Your input means a great deal to us. Please share your feedback on each of the following four advertisements. Thank you!
Part I: Your Preferences
Ad 1 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “not likely” and “5” being “very likely.”
On a scale of 0 to 10, please indicate how much you agree with each statement, with “0” being “not likely” and “10” being “very likely.”

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[Ad 1] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
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[Ad 1] Q2) Is the content easy to understand?
Is the content easy to understand?
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[Ad 1] Q3) Does this ad prompt you to want to learn more about this way of giving?
Does this ad prompt you to want to learn more about this way of giving?
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[Ad 1] Q4) Is the ad relevant to you?
Is the ad relevant to you?
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Ad 2 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “not likely” and “5” being “very likely.”
On a scale of 0 to 10, please indicate how much you agree with each statement, with “0” being “not likely” and “10” being “very likely.”

Not
likely

0

1

2

3

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5

6

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8

9 Very
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10
[Ad 2] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
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[Ad 2] Q2) Is the content easy to understand?
Is the content easy to understand?
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[Ad 2] Q3) Does this ad prompt you to want to learn more about this way of giving?
Does this ad prompt you to want to learn more about this way of giving?
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[Ad 2] Q4) Is the ad relevant to you?
Is the ad relevant to you?
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Ad 3 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “not likely” and “5” being “very likely.”
On a scale of 0 to 10, please indicate how much you agree with each statement, with “0” being “not likely” and “10” being “very likely.”

Not
likely

0

1

2

3

4

5

6

7

8

9 Very
likely

10
[Ad 3] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
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[Ad 3] Q2) Is the content easy to understand?
Is the content easy to understand?
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[Ad 3] Q3) Does this ad prompt you to want to learn more about this way of giving?
Does this ad prompt you to want to learn more about this way of giving?
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[Ad 3] Q4) Is the ad relevant to you?
Is the ad relevant to you?
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Ad 4 of 4

On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “not likely” and “5” being “very likely.”
On a scale of 0 to 10, please indicate how much you agree with each statement, with “0” being “not likely” and “10” being “very likely.”

Not
likely

0

1

2

3

4

5

6

7

8

9 Very
likely

10
[Ad 4] Q1) If you saw this ad, would you stop to read it?
If you saw this ad, would you stop to read it?
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[Ad 4] Q2) Is the content easy to understand?
Is the content easy to understand?
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[Ad 4] Q3) Does this ad prompt you to want to learn more about this way of giving?
Does this ad prompt you to want to learn more about this way of giving?
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[Ad 4] Q4) Is the ad relevant to you?
Is the ad relevant to you?
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Please rank the ads in order of which you like most.
[Ad 1 - Getting well takes more than good medicine]
- First Choice
- Second Choice
- Third Choice
- Last Choice
[Ad 2 - Our best hope for curing cancer is you]
- First Choice
- Second Choice
- Third Choice
- Last Choice
[Ad 3 - For your family, for the future]
- First Choice
- Second Choice
- Third Choice
- Last Choice
[Ad 4 - The gift of a healthy future]
- First Choice
- Second Choice
- Third Choice
- Last Choice

Part II: Please share a little more about yourself:
When did curing cancer, diabetes and other serious illnesses become important in your life?
- Within the last year
- Within the last 5 years
- Within the last 10 years
- Most of my life
Please tell us about your relationship with City of Hope:
- I was/am being treated at City of Hope.
- I am a relative of someone who was/is being treated at City of Hope.
- I am a friend of someone who was/is being treated at City of Hope.
- I have friends/family who have been touched by serious illness.
- I am current City of Hope staff.
- I am former City of Hope staff.

We have created a library of complimentary planning publications. Please select all that you would like to receive.
- Coping with Cancer has tips for coping with the physical and emotional challenges of cancer.
- Fundamentals of Wills and Trusts describes the pros and cons of each and includes tips for choosing your advisor and executor.
- Getting Organized includes a workbook with checklists that walk you through a variety of will and trust planning considerations.
- Gifts That Pay You Income includes four smart options that provide you income for the rest of your life.
How would you like to receive this information?
- By email
- By mail and by email

Part III: Submit Your Survey

You’re almost finished. Enter your contact information, then press “Submit” to send us your responses.
First Name*
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Note: Your privacy is important to us. We use this data to make sure we send you only the complimentary information you request. This helps us make more efficient use of your donation dollars and lessens our impact on the environment.
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The content found on this site is general in nature and intended to be used for informational purposes only. It should not be relied upon as legal, tax, accounting or other professional advice. To determine how a gift or estate planning decision might affect your particular circumstances, it is expressly recommended that you consult an attorney, financial advisor or other qualified professional.

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800-232-3314

City of Hope is located at 1500 East Duarte Road, Duarte, CA 91010.
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City of Hope is a 501(c)(3) tax-exempt organization (EIN: 95-3435919), and your donation is tax-deductible within the guidelines of U.S. law.

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Step 1 of 8

Part I: Your Preferences

Please rank the ads in order of which you like most.

Part II: Please share a little more about yourself:

Part III: Submit Your Survey