Which One Would You Choose?

Step 1 of 7

14%
  • Thank you for taking the time to share your opinion. Please share your feedback on each of the following four advertisements.


  • Part I: Your Preferences



  • Ad 1 of 4
    (click on image to view larger)


    On a scale of 1 to 5, please indicate how much you agree with each statement, with “1” being “not likely” and “5” being “very likely.”
  • Please indicate, on a scale of 0 to 5, how much you agree with each statement, with “0” being “not likely” and “5” being “very likely.” (Select one for each row.)
    Not
    likely

    0



    1



    2



    3



    4



    5
  • If you saw this ad, would you stop to read it?
  • Does this ad prompt you to want to learn more about including a gift in your will?
  • Is the ad relevant to you?