Which One Would You Choose?

Thank you for taking the time to share your opinion. Please share your feedback on each of the following four advertisements.

Step 1 of 7

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Your Preferences

For each advertisement, please indicate, on a scale of 0 to 10, how much you agree with each statement. (Select one for each row.)

Ad 1 of 4

(click on image to view larger)

Not likely 0	1	2	3	4	5	6	7	8	9	Very likely 10

[Ad 1] Q1) If you saw this ad, would you stop to read it?

If you saw this ad, would you stop to read it?

0 - Not likely

10 - Very likely

[Ad 1] Q2) Does this ad prompt you to want to learn more about including a gift in your will?

Does this ad prompt you to want to learn more about including a gift in your will?

0 - Not likely

10 - Very likely

Not relevant 0	1	2	3	4	5	6	7	8	9	Very relevant 10

[Ad 1] Q3) Is the ad relevant to you?

Is the ad relevant to you?

0 - Not relevant

10 - Very relevant

For each advertisement, please indicate, on a scale of 0 to 10, how much you agree with each statement. (Select one for each row.)

Ad 2 of 4

(click on image to view larger)

Not likely 0	1	2	3	4	5	6	7	8	9	Very likely 10

[Ad 2] Q1) If you saw this ad, would you stop to read it?

If you saw this ad, would you stop to read it?

0 - Not likely

10 - Very likely

[Ad 2] Q2) Does this ad prompt you to want to learn more about including a gift in your will?

Does this ad prompt you to want to learn more about including a gift in your will?

0 - Not likely

10 - Very likely

Not relevant 0	1	2	3	4	5	6	7	8	9	Very relevant 10

[Ad 2] Q3) Is the ad relevant to you?

Is the ad relevant to you?

0 - Not relevant

10 - Very relevant

For each advertisement, please indicate, on a scale of 0 to 10, how much you agree with each statement. (Select one for each row.)

Ad 3 of 4

(click on image to view larger)

Not likely 0	1	2	3	4	5	6	7	8	9	Very likely 10

[Ad 3] Q1) If you saw this ad, would you stop to read it?

If you saw this ad, would you stop to read it?

0 - Not likely

10 - Very likely

[Ad 3] Q2) Does this ad prompt you to want to learn more about including a gift in your will?

Does this ad prompt you to want to learn more about including a gift in your will?

0 - Not likely

10 - Very likely

Not relevant 0	1	2	3	4	5	6	7	8	9	Very relevant 10

[Ad 3] Q3) Is the ad relevant to you?

Is the ad relevant to you?

0 - Not relevant

10 - Very relevant

For each advertisement, please indicate, on a scale of 0 to 10, how much you agree with each statement. (Select one for each row.)

Ad 4 of 4

(click on image to view larger)

Not likely 0	1	2	3	4	5	6	7	8	9	Very likely 10

[Ad 4] Q1) If you saw this ad, would you stop to read it?

If you saw this ad, would you stop to read it?

0 - Not likely

10 - Very likely

[Ad 4] Q2) Does this ad prompt you to want to learn more about including a gift in your will?

Does this ad prompt you to want to learn more about including a gift in your will?

0 - Not likely

10 - Very likely

Not relevant 0	1	2	3	4	5	6	7	8	9	Very relevant 10

[Ad 4] Q3) Is the ad relevant to you?

Is the ad relevant to you?

0 - Not relevant

10 - Very relevant

Which ad is your favorite (select one):

Ad 1

Ad 2

Ad 3

Ad 4

What would make these ads more compelling?

Please share a little more about yourself:

Please tell us about your relationship to City of Hope.

I was/am being treated at City of Hope.

I am a relative of someone who was/is being treated at City of Hope.

A friend or family member has been touched by serious illness.

I have been touched by serious illness.

We hope our ads will inspire our supporters to learn more about the impact a gift to City of Hope in their will has on our mission. Have you included or would you consider including a gift to City of Hope in your will, trust or other estate plan?

I have included a gift for City of Hope in my will or trust, or by beneficiary designation.

I'm interested in including a gift to City of Hope in my estate plans.

No, I don't think I will include City of Hope in my estate plans.

I would like to learn more about ways to support City of Hope through my estate plans.

Please send me a copy of Imagine a Cure for Every Patient - Your Gift for the Future so I can learn more about ways to create my own legacy.

Please send me a copy of Imagine a Cure for Every Patient - Your Gift for the Future so I can learn more about ways to create my own legacy.

Do you have children?

Yes

Do you have grandchildren?

Yes

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Which One Would You Choose?

Your Preferences

Please share a little more about yourself:

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