Supporting City of Hope for 50 Years – and Beyond
After 50 years of support, Mort Falk is still proud of his involvement with City of Hope. The son of Russian immigrants, his hard work and vibrant personality led to success in the hosiery industry. After spending the early years of their marriage in Beverly Hills and Hollywood, California, Mort and his wife Ruth moved to Palm Desert in the 1980s.
“I didn’t know much about City of Hope back in the 1950s, but I kept meeting people who were supporters. Several of my wife’s friends were involved, and even the owners of the shop where I worked early in my career were fans of City of Hope,” Mort shared. But his good friend Mickey Kaplan, whose family has been major benefactors to City of Hope, was most influential in introducing the Falks to City of Hope and inspiring Mort and Ruth to donate.
In addition to their numerous gifts over the years, the Falks have also included City of Hope in their estate plans. Now retired at 102 years old, and recently widowed after 57 years of marriage, Mort indulges in his interest in the stock market and continues to track the market on a daily basis. “I remain so impressed with City of Hope. I’m happy to keep supporting them now and continuing after my lifetime.”